OnTheRocksDesigns.com

PORTFOLIO: Real Estate Advertising

Professional Results
The marketing department at Coldwell Banker Townside, REALTORS® in Blacksburg, Virginia lacked a Marketing Director with the proper skill set to effectively advertise the agents and their listings. I was hired in December 2002 as the new Marketing Director and immediately took the advertising direction to a more professional level.

Utilizing my design skills, I designed and created the layout of their weekly newspaper ads using InDesign and formatted the listing photos in Photoshop to improve the quality of the images. I also wrote ad copy for property listings, designed marketing materials such as fliers and postcards to market each agent and their listings, and, made sure the company and its agents had a professional look that was consistent with the overall image of the corporation.

A Proven Track Record
There was a significant increase in sales and listings over the course of my 3+ years as Marketing Director. The number of agents increased from 40 to 60 agents between 3 office locations and advertising in the "Home Search" Magazine increased from 3 pages to 10+ pages. My services were in such high demand that it became necessary to hire and train an assistant to help fulfill the advertising needs of the company and its Realtors®.

Below are a few samples from my portfolio at Coldwell Banker Townside, REALTORS®.

Please click on an image for a larger view.